Marketing and consulting

Marketing Services

We help our clients deliver marketing strategies that really drive their business, raising your profile and get your message heard in a noisy market. We can help identify who’s receptive to your offering and generate high-quality leads, nurturing those prospects, working with you to convert customers’ interest into sales. We take digital and social to the next level and deliver excellent customer events. We’re committed to sharing our marketing expertise with our partners.
We offer a complete suite of marketing services to help you turn opportunity into reality and we are here to help you on every step of the way in cost-effectively building your business. We organize end-to-end marketing partnership with your team helping you to access and manage your marketing development.
Our Process:
We begin by evaluating your current marketing programs to identify where there are opportunities for optimization. This includes taking a close look at your top competitors and identifying/developing your differentiation and key advantages over them.  From there we develop a customized integrated marketing plan which includes our recommendations for the top prioritized marketing initiatives that all will give you the best results.
We develop effective marketing programs which include market analysis and reviews of the market and distribution channels. We form traditional, non-traditional and grass roots initiatives with an entrepreneur approach tailored to meet the goals and objectives of our clients.  This includes any marketing initiative whether it be strategic planning & development, Internet marketing, website development, branding, marketing communications, advertising, PR or promotions.
By partnering with us you will be able to outsource part or all of your marketing efforts. We'll optimize your efforts by creating a strategic, fully integrated marketing plan designed to stretch your budget and maximize results. You'll also have more time to focus on other critical aspects of your business. We create, manage, implement and report on all aspects of your marketing program.  You benefit by cooperating with marketing professionals who proactively manage your marketing programs and help you reach your goals.


Consulting Services

In our consulting we put an exceptional focus on customer success. We view customers as partners and take significant pride in consistently beating the highest expectations. Our consultants are passionate advocates for customers, enabling the rapid deployment of mission-critical applications. Our consulting services members are experts with vast experience solving big data challenges with data volume, variety, velocity, and complexity. Our consulting services are constantly evolving methodology to capture best practices and lessons learned. This dedication to perfection enables our customers to bring powerful, agile, and trusted to market faster and cheaper.
Customers are the source of real growth. We combine in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth.
Applying an outside-in perspective and helping clients achieve growth are fundamental to our approach.
We bring depth of experience in the following areas:
•    Customer insights and segmentation - we help clients understand customer needs and behaviors using our approach and develop actionable segmentation from the resulting insights. We help clients define the target customer or "sweet spot"—the area of distinct advantage over competitors—to inform business decisions and investment allocation.
•    Product and category management - we help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.
•    Pricing -  we help resolve the pricing paradox—pricing is almost always the #1 profit lever, yet it remains under-developed in most companies—by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.
•    Sales and channel effectiveness -  we help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
•    Marketing and brand strategy - we help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
•    Customer experience - we work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.
•    Loyalty - we help companies nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad. For more information.
•    Go-to-market strategy - we help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.